Special Projects

Implementation of the Indian Language Support Project over all Mobile Phones

Enabling Indian language support over the mobile handset will significantly ease the life of lingual speaker.At present 90% of the Indians do not speak English and less than 0.1 % of Indic content is present on the internet.The language barrier has been affecting the penetration of the mobile phone utility in India.

Indian language Support was mandated by Ministry of Electronics and IT under pin coordination with Indian Cellular Association across all the handsets such that:

  • Message readability in the phones in all the 22 official languages of India.
  • Input of text in English, Hindi and at least one additional Indian language.

ICA lead the standard formation exercise with BIS and trouble-shooted all the problems to proudly acclaim that now even a phone with basic features also supports multi language support with effect from May 1, 2018.

E-Waste: Issues around meeting EPR Targets by Producers under the E-Waste (Management) Amendment Rules 2017

The E-waste management rules 2016, have gone under revision and E-Waste (Management) Amendment Rules 2017 has come into applicability.The earlier EPR targets under the 2016 Rules which was extremely unreasonable and impractical recently got replaced.

Needless to mention, the amendment made to the Take Back Targets during the initial few years is considered to be a relief for the mobile handset industry. EPR targets for new producers (whose number of operational years are less than the product life) are now considered to be somewhat appropriate and achievable.

Provisioning for ‘E-labeling’ for Mobile Phones notified under Compulsory Registration Order

Products notified under CRS are required to be affixed with the BIS label along with the standard numbers. Since Mobile handsets are small devices with space constraints, such requirements of mentioning multiple labels have not only constricted the space further but also affects the aesthetic appeal of the product.

Thus, ICA fulfilled crucial need for the ‘e-labeling’ not only for the mobile phones but for the entire product range with screen display.

This move comes as a result of 2 years of persistent effort by Indian Cellular Association (ICA) and the industry players.

Modification of Gazette on GPS Capability in Feature Phones

Government in its extremely well intention to provide security and safety for women unfortunately made a grave mistake of incorporating the facility of the satellite based GPS on all mobile phones which would potentially have knocked out the feature phone segment by making it very expensive compared to the current BOM.

Approx. 55% of total handsets being sold in the market are under theFeature Phone category which is sold in the range of INR 600 – 1500.Such a move had resulted in the Price increase of the phone by at least 60% from the existing price This would have overburdened the financially disadvantaged citizens of our country or might have resulted in people not choosing to purchase the handsets at first place.

ICA led all the strenuous advocacy efforts with the help of its members and could finally convey the message to the Government for removing feature phones out of the ambit of the mandatory GPS Capability.

Establishing the Design Eco-system in India

In order to foster the design Capability and a possession of the skill set which forms the founding stone for a stable manufacturing ecosystem in a nation, ICA proposes a National Institute of Innovation & Mobile Design
(NIIDM).The innovation center aims to provide a base for nurturing ideas of high-level talents within India.

The Center also aims to make joint efforts with Indian enterprises to promote mobile competence building, provide platform to young University talent for prototype & experimentation of ideas, common design & testing center with the ultimate aim of mobile technical excellence center (for futuristic technologies)

National Institute of Innovation & Mobile Design (NIIMD) is designed to be a telecom 360 hub to promote the mobile product designing, brand creation and device/component manufacturing in India.

It will not only lay the foundation base for the product design, hardware design, mechanical design and software design in India but would focus to the complete development of the Mobile Phones in India.

Objectives of NIIMD:

  • Mobile Design Competence Building
  • Design Ideation Platform, Prototyping
  • Common Design & Testing center
  • Enabling Future Technology Graspers

The Design Centre will deliver a broad range of test and certification offerings that will help mobile device makers accelerate their product launches and strengthen the quality of their product offerings.